a strong brand is the essence of
every strong business.
Branding isn’t the product you buy, it’s who you believe you become when you buy it.
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Behind every brand is a brand strategy that helps inform the different choices you make as a business.
Your brand strategy is made up of several elements, like the voice you use to speak to your target audience or the values that drive you forward. A brand strategy encompasses several different brand elements like voice, storytelling, brand identity, brand values, and overall vibe.
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Developing a tenacious and powerful brand identity is an integral element of any effective brand strategy. Your visual identity is often the very first interaction an intended audience will have with your brand. An enduring and momentous brand logo, typography and brand colour palette will help attract your audience but also create loyal swooning followers.
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What’s in a name? Well lots, tbh. It has to be catchy, it has to be meaningful, it has to say who you are. We begin with research and workshop time with you and your team, the result will feel like you have hit the nail on the head. If this is done right, a good brand name will set you apart from competitors, and will evoke the appropriate emotional response.